Honouring Our Roots,
Nurturing new horizons

At the heart of Pembroke Group lies our founder, whose journey with tea is as rich and diverse as the plantations he oversees. From his early days growing up amidst lush tea, coffee, and rubber plantations, he took over the reins at just 25, infusing his family's legacy with a fresh vision and steadfast dedication to quality.

"Each day is about nurturing our crops and the people who tend them," he shares. His role extends beyond cultivation, involving strategic decisions that enhance both the product and the community connected to it.

Mr. Ramesh's commitment to the tea leaves and his people is palpable. "I believe in giving back to the land and our workers. They're not just employees; they're family and the cornerstone of Pembroke," he explains. This ethos has helped forge a path of growth not just locally but on a global scale, aspiring to bring Pembroke's name to new markets and tea enthusiasts worldwide.

He is not just the founder - he's the pioneer who sees the value in every leaf and the potential in every cup. "Expanding into coffee and exploring new product avenues while maintaining the integrity of our tea - that's what excites me about the future," he says.

His approach to business is as refreshing as a perfectly steeped cup of Pembroke tea, and it's this blend of heritage and innovation that continues to propel Pembroke into exciting new territories.

Rahul Vairavan is the dynamic Managing Partner at Pembroke Group, where his profound love for tea is matched only by his keen marketing acumen. A graduate of the University of Glasgow Adam Smith Business School and the University of London, Rahul expertly combines his extensive education in international strategic marketing with a deep-rooted passion for the tea industry.

From overseeing the lush tea fields to engaging with every phase of production and distribution, he ensures that every aspect of Pembroke's operations runs seamlessly. "Whether it's the initial selection of leaves or the final taste before packaging, nothing is too small to escape our attention. We maintain a hands-on approach to guarantee quality and consistency" he shares.

Determined to restore the esteemed legacy of Nilgiris teas, which once graced global markets and were contenders for the prestigious Golden Leaf award in 1991. "Bringing back the glory of The Nilgiris tea on a global scale is what drives me every day," he states.

Under his guidance, Pembroke has streamlined its operations to ensure a complete supply chain from the lush plantations directly to the consumer. This shift not only enhances quality control but also fosters direct feedback loops with customers, driving continuous improvement and deepening consumer trust and loyalty. He claims "Receiving direct feedback from our customers not only helps us improve but also builds a real connection. It fuels our dedication to excellence."

Additionally, Rahul's active involvement in sourcing and procuring the finest teas across India guarantees that Pembroke offers only the best, season after season, satisfying the palates of tea enthusiasts worldwide.

With Rahul at the helm, Pembroke is not just preserving traditions but also crafting a future where quality, innovation, and customer satisfaction are brewed together in perfect harmony.

Ms. Muthu Ramesh's entrepreneurial spirit and passion for wellness have significantly shaped her path to becoming Pembroke Tea's esteemed Master Tea Blender. Before delving into the world of tea, she was the pioneering owner of an exclusive women's gym, where she collaborated closely with nutritionists and specialists in women's health. This experience deepened her understanding of wellness and its nuances, sparking her interest in the holistic benefits of tea.

"I've always believed in the power of a healthy lifestyle and how it transforms lives. My journey from fitness to tea might seem unusual, but at their core, both are about enhancing well-being," she explains. Her transition into the family tea business was marked by a commitment to mastery. "I wanted to embrace tea blending with my whole heart, so I enrolled in a tea blending class. It was quite the adventure-being the only woman, the only one over fifty, and the only manufacturer among traders."

In her role at Pembroke, Ms. Muthu combines her sharp business acumen with a creative touch, crafting teas that delight the palate while offering health benefits. "Creating tea blends that are both delicious and nutritious has become my art form. It's about bringing joy and health into every cup," she says.

Her unique blend of skills and her dedication to both the product and her customers have made her a beloved figure at Pembroke and beyond. "It's more than just making tea; it's about nurturing connections and ensuring every blend enriches someone's day."

Lakshmi Priya R, Director at Pembroke Tea, brings a unique blend of cultural insight and artistic flair to the brand. Educated in Singapore, where she studied communications with a focus on marketing, media, business, and strategy, Lakshmi was immersed in a fast-paced, health-conscious environment that favoured green and black teas over the traditional milk tea.

"Returning to India, I saw an opportunity to introduce a shift in the tea culture," Lakshmi explains. "With the global trends leaning towards healthier options, I envisioned introducing gourmet and gifting teas to the Indian market, positioning Pembroke as a pioneer in this soon-to-be-trending niche."

Her background as a professional graphic designer has been pivotal in crafting the distinct visual and packaging identity of Pembroke's products, ensuring that each tea not only tastes good but also presents beautifully. "My goal was to blend the rich, traditional Indian tea culture with a modern twist, making our teas not just a beverage but a lifestyle choice."

Driven by innovation and a keen sense of market trends, Lakshmi Priya is dedicated to making Pembroke Tea a household name in gourmet and gifting teas, promising an exquisite experience with every sip.